I co-founded this post-minimalist anti-fashion label “Pure Mind Clothing”, which is minimal, stylish, timeless, cool, functional, affordable, in black or white, age & gender free. It brings a refreshing intelligent aesthetic into its style alchemy and aesthetic.

I co-designed PM clothes, created the overall image, designed and developed PM online store.

Read more on puremindclothing.com

V&A Photoshoot

Photographer: Yiqing Zhang
Model: Yiru, Chris
Art Direction / Styling: Chris

Pure-Mind-Clothing-styles Pure-Mind-Clothing-styles